Wool Heritage

The Rug Passport · follow your hand-knotted rugEvery rug is born
with a passport.

From the first knot in M'rirt to your floor, your rug's passport collects a stamp at every step of its making, with real photos of your own rug. Private, yours, and kept for life.

Your passport number arrives by email when your order is confirmed. Look inside a passport

Hand-knotted. Stamped at every step.

Inside the passport

Your rug's identity, and a stamp for every step

Tap a stamp to open that moment: the date, what happened, and the photos and videos of your own rug.

Example passport. Drawings stand in for the photos and videos of your own rug.

Design the rug for your passport
Eight stamps

How your hand-knotted rug is made, step by step

A hand-knotted Beni Mrirt rug takes weeks, not days. Each step gets a stamp in your passport when it is done in our workshop in M'rirt, with photos of your own rug. Nothing is filled in ahead of time.

  1. Design approved

    The design, colors and size you chose in the Rug Studio are drawn up for your weaver. Nothing is knotted until you approve them.

  2. The wool

    Your wool is prepared and dyed in your colors. For a classic cream rug, the cream is often the wool's own color.

  3. On the loom

    Your weaver ties the first rows of knots by hand, each one around two threads of the loom's warp.

  4. Row by row

    Row after row, packed tight with a heavy comb, the pattern rises from the bottom of the loom. This is the longest part of the making.

  5. Off the loom

    When the last row is knotted, the rug is cut free from the loom and its fringe is tied.

  6. Washed and dried

    Every rug is washed by hand to lift loose fibres and dust, then dried completely in the open air.

  7. Finished

    The pile is trimmed by hand to an even height, and the rug is measured and checked.

  8. On its way

    Rolled, never folded, insured and tracked to your door, with its souvenir postcards.

03On the loom
04Row by row
On your phone

A living page, for the weeks your rug is made

Open your passport any time to see the latest stamp. When your rug arrives, the passport stays: the story of how it was made, for as long as you have it.

  • Real photos and videos of your rug at each step
  • Share the link with your family or your interior designer
  • Keep it for life, as your rug's certificate of origin
In the box, with your rug

Postcards from the making of your rug

When your rug ships, a set of postcards travels with it: photos of your own rug at each moment of its making, stamped and dated in M'rirt. Keep them, frame them, or send one to someone you love.

  • One postcard for each moment of the making
  • Your rug on the front, never a stock photo
  • Stamped with its date, and written by the workshop

Example postcards: drawings stand in for the photos of your rug.

IYour rug, never a stock photo

Every picture in your passport is of your own rug, taken in our workshop in M'rirt.

IIOnly what really happened

No automatic progress and no guessed dates. A stamp is pressed when your rug reaches that step.

IIIPrivate, unless you share it

Only people with your passport number can open it. With your permission, it can become a public Rug Story.

Proof that your rug is handmade

The workshop in M'rirt, where every rug is knotted by hand.

Many rugs sold as "Moroccan" or "Beni Ourain style" are machine-made copies. Your Rug Passport shows the real thing: your own rug on the loom, row by row, in the workshop in M'rirt where it was knotted, with the date of every step.

It works like a certificate of origin. The design, the size, the wool colors and the place of making are recorded on its first page, and the passport stays with your rug for life, with the postcards that travel in the box.

Want to check any rug yourself? Read how to recognise a hand-knotted rug in our Journal, or design your own Beni Mrirt rug and watch it being made.

Questions about the Rug Passport

What is a Rug Passport?

A private page for your rug. It holds your rug's identity (its design, colors, size and place of making) and a stamp for every step of its making, from the wool to the day it ships, with real photos of your rug. It stays with you after delivery.

When do I get my passport number?

By email, once your order is confirmed. It looks like WH-7K4Q-92. Keep it: it opens your passport on any phone or computer.

How often is it updated?

Each time your rug reaches a new step. Hand-knotting is slow, so there can be days between stamps while your weaver works on the loom.

Can I share my passport?

Yes. Anyone you give the number or link to can open it. Interior designers often share it with their clients.

Is my passport public?

No. It is private and hidden from search engines. Only if you agree does it become a public Rug Story, without your name or address.

How long does it take to make my rug?

About four to nine weeks, depending on the size. Your passport shows each step as it happens, so you always know where your rug is.

How do I know my rug is really hand-knotted?

Your passport shows your own rug on the loom, knot by knot, with the date of every step. On the rug itself, the pattern shows clearly on the back, and the fringe is the end of the loom's own threads.

What are the postcards in the box?

A set of printed postcards from the making of your rug travels with it: a photo of your rug at each step on the front, and on the back the date, a note from the workshop and a code that opens your passport.

I lost my passport number. What do I do?

Write to us with your order number and we will send it again.

Rug Studio

Design the rug. We'll stamp its passport.

Choose the design, every wool color and the exact size. Your passport opens the day you order.

Design your rug