The Wool HeritageJournal

Stories Worth Weaving.

We make hand-knotted Beni Mrirt rugs to order in M'rirt, in Morocco's Middle Atlas, and we film every step. The Journal is where we explain what we know: how a Moroccan rug is made, what it costs and why, how to tell a hand-knotted rug from a machine-made copy, and how to choose the right one for your home.

New here? Start with why Beni Mrirt rugs are expensive, find the right size in our rug size guide, or see how every rug we make comes with its own Rug Passport.

The Art of WeavingThe Interior EditDesigner StoriesFrom the Loom

Drawing of a finished Beni Mrirt rug with a freehand diamond lattice, measured

The Art of Weaving · With film

Why Are Beni Mrirt Rugs So Expensive?

Where the money goes in a hand-knotted rug: the wool, the weaver's weeks on the loom, washing and finishing, and how to tell when a price is fair.

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