Wool Heritage

Our story

Rugs from the place the craft comes from

Wool Heritage is rooted in M'rirt, in Morocco's Middle Atlas, where the Beni Mrirt rug takes its name. Every rug is knotted there by hand, by women weavers, for one home.

Our workshop in M'rirt, in the Middle Atlas.
M'rirtMiddle Atlas, Morocco: the workshop, the looms and the weavers
By handEvery rug knotted on a wooden loom, knot by knot
Made to orderWoven for you, in your design, colors and size
DirectFrom the loom to your home, without layers of middlemen
Our founding

An honest way to bring a slow craft home

Wool Heritage is built on a simple belief: that the slow craft of hand-knotting Moroccan rugs deserves to be preserved, paid for fairly, and carried into homes around the world.

The brand grew out of years spent watching the work of traditional weavers being undervalued and obscured by layers of middlemen and unclear practices. Wool Heritage was created to offer a more honest model, one that honors both the maker and the rug itself.

The name says it plainly. Wool, because that is the material we work with. Heritage, because that is what every rug carries.

“I learned to weave from my mother, and she from hers. The hands remember what the words cannot teach.”

Khadija, weaver in M'rirt
Our vision

Every rug deserves its story

Moroccan weaving is older than most countries, with roots stretching back thousands of years across Amazigh communities in the Atlas mountains and beyond. Each rug carries generations of pattern, symbolism and skill.

Much of that story is lost as rugs change hands across markets and intermediaries. We believe the work behind every rug deserves to be known, named and respected. That belief shapes everything we do.

One knot after another, by hand.
How we work

The looms, the wool and the women are here

We work out of a workshop in M'rirt. Every rug we sell is hand-knotted there, by women weavers who have practiced the craft for decades. We honor the traditional techniques while letting the designs grow into modern homes.

We do not move production elsewhere. This way of working is slower and more involved than the alternatives. It is also the only way we know to keep the craft rooted in the place it comes from, and with the people it belongs to. Our role is simple: the rugs reach the people who will love them, and the women who make them are paid honestly for their work.

On the loom in M'rirt.

How one rug is made

Each step happens in M'rirt, and each one is stamped in your rug's Passport.

  1. The designYours, from the Rug Studio, drawn up for the loom in your colors.
  2. The woolNatural sheep's wool, prepared for your rug.
  3. The knotsRow after row on a wooden loom, every knot tied by hand.
  4. Washing and dryingWashed by hand, then dried outdoors in the open air.
  5. The finishTrimmed by hand to an even pile, measured, and sent to you.
What we promise

Made by hand, shown as it is

Your own rug, never a stock photo

Your Rug Passport shows your rug on the loom, with the date of every step.

Paid honestly

The women who weave are paid fairly for the weeks of work in every rug.

Made to last

A hand-knotted wool rug is made to be lived on, every day, for decades.

Rug Studio

Design the rug. We'll knot it for you.

Choose the design, every wool color and the exact size, and follow it from the loom to your door.

Design your rug