Wool Heritage
M'rirt · Middle Atlas · Morocco

Custom Beni Mrirt rugs, hand-knotted to order.

Designed with intention. Woven by hand in Morocco. Made for your home.

Hand-knottedknot by knot, in M'rirt
Your designcolors and size, your way
Made to orderabout 4 to 9 weeks
Rug Passportfollow every step
The Rug Studio

Every color is yours to choose

Start from one of our color sets, then change the base and every color of the design, from our hand-dyed wool. Tap a set to see Hayat change.

Make it yours

From the source

What is a Beni Mrirt rug?

A Beni Mrirt rug is a hand-knotted wool pile rug from the region around the town of M'rirt, in Morocco's Middle Atlas, traditionally woven by Amazigh women. It has a thick, soft pile and freehand geometric designs: classically dark lines on natural cream wool, and today in many colors.

We work in M'rirt itself. Every rug we make is knotted there, by hand, for one home.

Origin
M'rirt, Middle Atlas, Morocco
Made by
Amazigh women weavers
Material
Natural sheep's wool
Technique
Hand-knotted pile, knot by knot
Pile
About 1, 2 or 3 cm, as you choose
Made in
About 4 to 9 weeks, depending on size
Drawing of one hand-tied knot around two warp threads: the cut ends form the soft pile of a Beni Mrirt rug

The collection

Beni Mrirt designs to make your own

Traditional Amazigh motifs, each one ready for your colors and your size in the Rug Studio.


Drawing of a Beni Mrirt rug growing row by row on the loom
How it is made

From fleece to floor

  1. You design itDesign, colors, size, pile and tassels, in the Rug Studio.
  2. The wool is preparedNatural sheep's wool, cleaned and dyed in your colors.
  3. It is knotted by handRow by row on the loom in M'rirt, the design drawn from memory.
  4. Washed, dried, trimmedBy hand, until the pile is even and soft.
  5. It comes homeRolled, insured and tracked, with its Rug Passport.

Good to know

Questions about custom rugs

Anything else? Write to us: we answer every message ourselves.

What is a Beni Mrirt rug?

A hand-knotted wool pile rug from the region around M'rirt, in Morocco's Middle Atlas, traditionally woven by Amazigh women: thick and soft, with freehand geometric designs.

Can I order a Beni Mrirt rug in a custom size?

Yes. Every rug is made to order, in one of our sizes or in your own width and length. You choose the design and every wool color in the Rug Studio.

How long does a custom rug take?

About four to nine weeks to weave, depending on the size, then 8 to 15 business days by FedEx. You follow every step through your Rug Passport.

How much does a custom Beni Mrirt rug cost?

The price depends on the design and the size, and it includes shipping. The Rug Studio shows the price of every size, in your design and colors, before you order.

Where do you ship?

Shipping is free, insured and tracked by FedEx, 8 to 15 business days, to 49 countries: the United States, Canada, the United Kingdom, every EU country, Switzerland, Norway, Australia, New Zealand, Japan, South Korea, Singapore, Hong Kong, Taiwan and the Gulf. Customs duties in your country, if any, are not included.


Made only for you

Your rug is waiting to be woven

Design it in a few minutes. It is knotted by hand only once you order.

Design your rug