Privacy policy

Last updated: July 21, 2026

1. Introduction

Wool Heritage LLC respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you:

  • Visit woolheritage.com

  • Purchase one of our products

  • Contact our customer service team

  • Subscribe to our marketing communications

  • Otherwise interact with Wool Heritage

Wool Heritage is operated by Wool Heritage LLC, a limited liability company registered in the State of Wyoming, United States.

Our workshop, rug production, order fulfilment, and shipping operations are based in M'rirt, Morocco. Our rugs are handmade in Morocco and shipped to customers worldwide.

For the purposes of applicable privacy laws, Wool Heritage LLC is the controller of the personal information described in this Privacy Policy.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide Directly

When you place an order, create an account, contact us, or subscribe to marketing communications, we may collect:

  • Your full name

  • Email address

  • Telephone or WhatsApp number

  • Billing address

  • Shipping address

  • Order information

  • Product preferences

  • Account information

  • Messages and customer-service communications

  • Marketing preferences

  • Information you voluntarily provide when requesting a custom rug or trade service

Payment Information

Payments are processed by third-party payment providers made available through Shopify.

We do not directly store your complete payment-card number, security code, or full banking information on our own servers.

Our payment providers may collect and process payment information in accordance with their own privacy policies and security requirements.

Information Collected Automatically

When you visit woolheritage.com, we and our service providers may automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Pages viewed

  • Links clicked

  • Time spent on the website

  • Referring website

  • Approximate location derived from your IP address

  • Shopping-cart activity

  • Checkout activity

  • Cookie identifiers

  • Advertising and analytics identifiers

  • Information about how you interact with our website

Information Received From Third Parties

We may receive personal information from third parties that help us operate our business, including:

  • Shopify

  • Payment providers

  • Shipping and delivery companies

  • Analytics providers

  • Advertising platforms

  • Email-marketing providers

  • Fraud-prevention and security providers

3. How We Use Your Personal Information

We may use your personal information to:

  • Process and confirm your orders

  • Produce and fulfil your rug order

  • Arrange international shipping and delivery

  • Send order confirmations and shipping updates

  • Communicate with you about production timelines

  • Respond to questions, complaints, and customer-service requests

  • Process returns, cancellations, exchanges, or refunds

  • Create and manage customer accounts

  • Verify transactions and prevent fraud

  • Improve our website, products, and services

  • Analyze website traffic and customer behaviour

  • Personalize your shopping experience

  • Maintain website security

  • Comply with legal, tax, accounting, and regulatory obligations

  • Establish, exercise, or defend legal claims

  • Send marketing communications when permitted by law

  • Display and measure advertising, subject to your cookie and privacy choices

4. Legal Bases for Processing

Where laws such as the European Union or United Kingdom General Data Protection Regulation apply, we process personal information under one or more of the following legal bases:

Performance of a Contract

We process information when necessary to:

  • Process your order

  • Produce your rug

  • Collect payment

  • Arrange delivery

  • Provide customer support

  • Handle returns, cancellations, or refunds

Legitimate Interests

We may process information for legitimate business purposes, including:

  • Improving our website and services

  • Preventing fraud

  • Protecting our business and customers

  • Understanding how customers use our website

  • Responding to customer communications

  • Maintaining the security of our systems

We consider the impact on your privacy before relying on legitimate interests.

Consent

We may rely on your consent for:

  • Certain marketing communications

  • Non-essential cookies

  • Personalized advertising

  • Certain analytics technologies

You may withdraw your consent at any time.

Legal Obligations

We may process and retain information when required to comply with:

  • Tax obligations

  • Accounting requirements

  • Consumer-protection laws

  • Fraud-prevention requirements

  • Court orders

  • Government or regulatory requests

  • Other applicable legal obligations

5. How We Share Personal Information

We do not sell your personal information for money.

We may disclose personal information to service providers and business partners when necessary to operate Wool Heritage.

Shopify

Our online store is hosted by Shopify. Shopify processes personal information when customers visit our website, create an account, place an order, or interact with Shopify-powered features.

Shopify may process information to provide its services, secure its platform, prevent fraud, and improve services provided to merchants and customers.

Payment Providers

Payment providers process the information necessary to:

  • Authorize payments

  • Prevent fraudulent transactions

  • Complete purchases

  • Process refunds

  • Handle payment disputes

Shipping and Delivery Providers

We may share information such as your name, address, telephone number, email address, and order details with shipping companies, customs authorities, and delivery partners.

These providers may include DHL Express or another carrier selected for your destination.

Analytics Providers

We may use analytics services, including Google Analytics, to understand:

  • Website traffic

  • Visitor behaviour

  • Product-page performance

  • Checkout activity

  • Website errors and performance

Advertising Platforms

We may use advertising services provided by companies such as Google, Meta, Facebook, and Instagram.

Depending on your location, cookie choices, and the services enabled on our website, these providers may process information about your browsing activity to:

  • Measure advertising performance

  • Limit repeated advertisements

  • Create advertising audiences

  • Show advertisements that may be relevant to you

We do not sell personal information for monetary compensation. However, certain advertising-related disclosures may legally be considered “sharing” or targeted advertising in some jurisdictions.

Where required, you may opt out through our cookie banner or privacy-choice tools.

Email and Communication Providers

We may use Shopify Email, Klaviyo, or another communication provider to send:

  • Order confirmations

  • Production updates

  • Shipping notifications

  • Customer-service messages

  • Marketing emails when you have subscribed or when otherwise permitted by law

Professional and Legal Advisers

We may share information with accountants, attorneys, insurers, auditors, or other professional advisers when reasonably necessary.

Legal Requirements

We may disclose personal information where we reasonably believe disclosure is necessary to:

  • Comply with applicable law

  • Respond to a lawful government request

  • Enforce our agreements

  • Prevent fraud or unlawful activity

  • Protect the rights, property, and safety of Wool Heritage, our customers, or others

  • Establish, exercise, or defend legal claims

Business Transfers

If Wool Heritage is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

6. Cookies and Similar Technologies

Wool Heritage uses cookies, pixels, local storage, and similar technologies.

These technologies may be used to:

  • Keep your shopping cart active

  • Remember your preferences

  • Enable account and checkout functions

  • Protect the website from fraud

  • Measure website traffic

  • Understand how customers use our website

  • Improve website performance

  • Measure advertising results

  • Provide personalized advertising where permitted

Essential Cookies

Essential cookies are necessary for the website, shopping cart, security, and checkout to function correctly.

These cookies generally cannot be disabled through our cookie controls.

Analytics Cookies

Analytics cookies help us understand website traffic and customer behaviour.

Advertising Cookies

Advertising cookies may be used to measure campaigns and display relevant advertisements.

Where required by law, non-essential cookies will not be activated until you provide consent.

You may manage your cookie preferences through our cookie banner or browser settings. Disabling certain cookies may affect website functionality.

7. Marketing Communications

We may send marketing emails when:

  • You have subscribed to receive them

  • You have otherwise provided consent

  • Applicable law permits us to contact existing customers about similar products

You may unsubscribe at any time by:

Unsubscribing from marketing messages will not stop essential communications relating to an existing order, payment, delivery, return, or customer-service request.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on:

  • The nature of the information

  • The reason it was collected

  • Legal and contractual obligations

  • Tax and accounting requirements

  • Fraud-prevention requirements

  • Potential disputes or legal claims

Order, payment, and transaction records may generally be retained for up to seven years, or for another period required by applicable law.

Marketing information is generally retained until you unsubscribe, withdraw consent, or the information is no longer needed.

When personal information is no longer required, we may delete, anonymize, or securely restrict access to it.

9. International Data Transfers

Wool Heritage LLC is registered in the United States, while our workshop, production, fulfilment, and shipping operations are based in Morocco.

Our customers and service providers may be located in different countries. As a result, your personal information may be transferred to, stored in, or processed in:

  • The United States

  • Morocco

  • Canada

  • Your country of residence

  • Countries where our service providers operate

Privacy and data-protection laws may differ between countries.

Where required by applicable law, we use appropriate safeguards for international transfers, which may include contractual protections, approved standard contractual clauses, or other legally recognized transfer mechanisms.

10. Data Security

We use reasonable administrative, organizational, and technical measures intended to protect personal information against:

  • Unauthorized access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

Our website uses SSL encryption to protect information transmitted between your device and our website.

Payments are processed by third-party payment providers that maintain their own security and compliance systems.

No online transmission or storage system can be guaranteed to be completely secure. You should use a strong password and protect access to your devices and accounts.

11. Your Privacy Rights

Depending on where you live and the laws that apply, you may have the right to:

  • Request access to your personal information

  • Request a copy of your personal information

  • Correct inaccurate or incomplete information

  • Request deletion of your information

  • Restrict certain processing

  • Object to certain processing

  • Withdraw consent

  • Request data portability

  • Opt out of marketing communications

  • Opt out of certain targeted advertising

  • Opt out of certain sales or sharing of personal information

  • Appeal a decision concerning a privacy request

  • Submit a complaint to a data-protection authority

These rights may be subject to legal limitations and exceptions.

We may need to verify your identity before completing a request. Verification helps protect your information from unauthorized access or deletion.

To submit a privacy request, email:

info@woolheritage.com

We will respond within the period required by applicable law. For requests covered by the GDPR, this will generally be within one month, although the period may be extended where legally permitted.

12. European Economic Area and United Kingdom Residents

If you live in the European Economic Area or United Kingdom, you may have rights under applicable data-protection law, including:

  • Access

  • Rectification

  • Erasure

  • Restriction

  • Objection

  • Portability

  • Withdrawal of consent

You may also lodge a complaint with the data-protection authority in the country where you live or work.

13. California Residents

Where the California Consumer Privacy Act, as amended, applies, California residents may have the right to:

  • Know what categories of personal information we collect

  • Know the sources and purposes of collection

  • Know the categories of third parties receiving information

  • Request access to specific personal information

  • Request correction

  • Request deletion

  • Opt out of the sale or sharing of personal information

  • Limit certain uses of sensitive personal information

  • Receive equal service and pricing after exercising privacy rights

Wool Heritage does not sell personal information for monetary compensation.

Depending on how advertising and analytics technologies are used, certain disclosures may be considered “sharing” under California law. Where applicable, you may exercise an opt-out through our Privacy Choices page or cookie-preference tools.

14. Children's Privacy

Our website and products are not directed to children.

We do not knowingly collect personal information directly from children under the age required by applicable law.

If you believe that a child has provided us with personal information without appropriate authorization, contact us at info@woolheritage.com. We will review the request and delete the information where required.

15. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes to our business

  • Changes to our services

  • Changes to the technologies we use

  • Legal or regulatory requirements

When we make changes, we will update the “Last updated” date at the top of this page.

Material changes may also be communicated through our website or by another appropriate method.

17. Contact Us

For questions, concerns, or requests relating to this Privacy Policy or your personal information, contact us at:

Wool Heritage LLC

Registered business address:
30 N Gould St, Ste R
Sheridan, WY 82801
United States

Workshop, production, fulfilment, and shipping operations:
M'rirt, Morocco

Email: info@woolheritage.com

WhatsApp: +1 917 730 3841