Rug Studio · Made to order in M'rirt, Morocco
Design your own Moroccan rug
Choose the design, every wool color, the size, the pile and the tassels. Then the women of M'rirt, in the Middle Atlas, knot it for you by hand. Nothing is woven until you order, and you follow every step through your Rug Passport.
Start designing- Hand-knottedin M'rirt, Morocco
- Made for youwoven only once you order
- Rug Passportphotos of every step
How it works
From your screen to your floor
01You design it
Pick a traditional design, start from a color set, then fine-tune the base and each color of the pattern. Set the exact size you need.
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02
We weave it
Your rug is hand-knotted on a loom in M'rirt, row by row, from natural sheep's wool. The weaver draws the design by hand, so your rug is one of a kind.
03You watch it grow
Your private Rug Passport shows real photos and videos of your rug at every step: the wool, the loom, the washing, the drying.
04It comes home
Rolled, never folded, shipped free and insured. Most rugs take four to nine weeks, depending on the size.
The collection
The designs
Traditional Amazigh designs from Beni Mrirt, Beni Ourain and Azilal weaving. Tap one to open it in the Rug Studio, ready for your colors and your size.
The wool comes from the sheep of the Middle Atlas. The design comes from the hand that knots it.
Wool Heritage · M'rirt
Start with color
Color sets that work
Not sure where to start? Each set below is a tested combination of our wool colors. Open one, then change any color you like.
Every wool color
You can also choose every color yourself: the base of the rug and each part of the design. Our wool is dyed by hand in small batches, so every color has the gentle variation only handmade rugs have.
Natural whites
- Blanc pur RAL 9010
- Blanc CV MOC 9101
- Ecru Marocaine MOC 9100
Beiges
- Gris de Lin MOC 4153
- Champagne MOC 1150
- Brun Grège MOC 8165
- Café au Lait MOC 8164
Ochres & yellows
- Jaune Meski MOC 1102
- Jaune Ocre RAL 1024
- Orange Moutarde MOC 2152
- Poil de Chameau MOC 2151
Reds & terracottas
- Marron Terracotta MOC 8104
- Orange Brique MOC 2105
- Rouge Garance MOC 3153
- Roux MOC 2108
- Rouge vin RAL 3005
- Sang de Bœuf MOC 3158
Pinks & violets
- Vieux rose RAL 3014
- Rose Minéral MOC 4156
- Corindon MOC 4155
- Bois de Rose MOC 4104
- Violet bordeaux RAL 4004
- Mauve Foncé MOC 4102
Browns
- Tabac MOC 8100
- Marron Bistre MOC 8163
- Brun Caramel MOC 8102
- Marron Cachou MOC 8106
- Brun chocolat RAL 8017
Blues
- Bleu pigeon RAL 5014
- Bleu Indigo RAL 5102
- Bleu gris RAL 5008
- Bleu de Prusse MOC 5159
- Bleu Petrol 25 MOC 5158
- Bleu Nuit MOC 5105
Greens
- Vert Lichen MOC 6174
- Vert Céladon MOC 6175
- Vert Forêt MOC 6153
- Vert Militaire MOC 6155
- Olive brun RAL 6022
- Vert sapin RAL 6009
Blacks & greys
- Ciment MOC 4150
- Gris beige RAL 7006
- Noir graphite RAL 9011
- Noir Cachou MOC 9150
- Gris souris RAL 7005
Woven to your size
Sizes and prices
Every rug is woven to the size you choose, or to your own measurements. The price depends on the design and the size, from $200 per square metre (Hayat and Naima) to $274 (Arz): pile height and tassels are included. Not sure which size? Read our rug size guide.
| Size | In centimetres | Price from | Woven in |
|---|---|---|---|
| 5 × 8 ft | 152 × 244 cm | $744 | about 5 weeks |
| 6 × 9 ft | 183 × 274 cm | $1,004 | about 6 weeks |
| 8 × 10 ft | 244 × 305 cm | $1,486 | about 7 weeks |
| 9 × 12 ft | 274 × 366 cm | $2,006 | about 8 weeks |
| 10 × 14 ft | 305 × 427 cm | $2,602 | about 9 weeks |
| 12 × 15 ft | 366 × 457 cm | $3,344 | about 11 weeks |
| 2 × 3 ft | 61 × 91 cm | $112 | about 4 weeks |
| 3 × 5 ft | 91 × 152 cm | $278 | about 4 weeks |
| 4 × 6 ft | 122 × 183 cm | $446 | about 4 weeks |
| Runner 2.5 × 6 ft | 76 × 183 cm | $278 | about 4 weeks |
| Runner 2.5 × 8 ft | 76 × 244 cm | $372 | about 4 weeks |
| Runner 2.5 × 10 ft | 76 × 305 cm | $464 | about 4 weeks |
| Runner 2.5 × 12 ft | 76 × 366 cm | $558 | about 5 weeks |
| Runner 3 × 10 ft | 91 × 305 cm | $558 | about 5 weeks |
| Your own size | any width and length | by area | as you design |
The finish
Pile and tassels
Both are included in the price. Choose them in the Rug Studio, under Pile and Tassels.
- Low pileAbout 1 cm. Flatter, with a crisp pattern. Ideal under a dining table.
- Medium pileAbout 2 cm. The classic Beni Mrirt feel, soft and dense.
- High pileAbout 3 cm. Thick and plush underfoot, for living rooms and bedrooms.
- Both endsHand-knotted wool fringe at the top and bottom.
- One end, top or bottomAs on many traditional rugs: you choose which end.
- All four sidesFringe along every edge, for a softer, fuller look.
- No tasselsClean, bound ends for a modern look.
Only at Wool Heritage
Your Rug Passport
After you order, you receive a private code. It opens your rug's own page: the design you approved, the wool being dyed, the rug on the loom, knotting row by row, the washing and drying, and the day it ships.
You receive the rug, and the story of how it was made. See an example passport.
Good to know
Questions
How long does a custom Moroccan rug take?
Most rugs take four to nine weeks, depending on the size. A runner takes about four weeks, an 8 × 10 ft rug about seven. The exact time is shown as you design.
Can I choose any size?
Yes. Choose one of our sizes or set your own width and length, in half-foot steps. The price and weaving time update as you change it.
Will my rug look exactly like the preview?
Very close, but not identical, and that is the point. Your weaver draws the design by hand on the loom, so lines and shapes vary a little. No two of our rugs are ever exactly the same. Colors on screens also vary slightly from real wool.
What is the difference between a Beni Mrirt and a Beni Ourain rug?
Both are hand-knotted pile rugs from Morocco's Middle Atlas. Beni Ourain rugs are known for their natural white wool and freehand diamonds. Beni Mrirt rugs, from around the town of M'rirt where we work, are usually denser, with a tighter knot and more freedom in color.
What wool do you use?
Natural sheep's wool from the Middle Atlas, washed and dyed by hand. Wool is naturally soft and durable, and a new pile rug may shed a little at first.
How does shipping work?
Shipping is free and insured, with tracking, once your rug is finished. If your rug arrives damaged or different from your order, contact us within 48 hours of delivery.
Made only for you