Our Vision
At Wool Heritage, we see handmade Moroccan rugs as more than decor — they’re cultural threads passed through generations. Our vision is to preserve the soul of Moroccan craft and share it with homes that value simplicity, warmth, and purpose. Each rug tells a quiet story of tradition, woven with intention.
“Honoring heritage through pieces that bring warmth, story, and presence.”
– wool heritage
Our Mission
Every Wool Heritage rug is crafted by hand using time-honored Berber weaving techniques. We never outsource — all pieces are woven in-house by our artisan team using 100% Moroccan wool. No shortcuts. No compromise. Each rug carries the heart of its maker and the heritage of its land — a reflection of true craftsmanship.
“Made slow. Made right.”
– wool heritage
Our Craft
We work with locally sourced, undyed wool from the Atlas Mountains to create handmade Moroccan rugs that celebrate imperfection, asymmetry, and natural form. From first sketch to final weave, every design honors ancestral methods while expressing our distinct aesthetic. These are artisan-made rugs, crafted with care, not mass-produced products.
“Authentic design, imperfectly perfect.”
– wool heritage
Our Values
At Wool Heritage, we are committed to honesty, intention, and sustainability. Our rugs are made in ethical environments where Moroccan rug artisans are empowered and paid fairly. Using earth-based pigments and slow methods, we focus on quality over quantity — creating traditional Moroccan carpets that are meant to last and be lived with.
