Our Vision
At WoolHeritage, we imagine a world where design tells a deeper story. Our vision is to preserve the soul of Moroccan craft and introduce it to interiors that value simplicity, warmth, and meaning. Every rug is a timeless thread between generations of artisans and those who appreciate slow, intentional living.
“A home should be filled with stories, not just things.”
Our Mission
At WoolHeritage, every rug is handwoven in-house by our artisans using time-honored Berber techniques. No outsourcing, no shortcuts. We work exclusively with 100% natural wool, respecting the rhythm of the materials and the story behind every thread. Each rug carries the imprint of the maker — a piece of heritage, not just a product.
“Less noise. More soul.”
Our Craft
Our rugs are made using only natural, undyed wool sourced from Morocco. We embrace imperfections, asymmetry, and organic shapes — because they speak of real hands, real time, and real craft. Each design begins in our studio and comes to life on the loom, guided by heritage and instinct.
“True luxury is handmade, honest, and rooted in meaning.”
Our Values
At WoolHeritage, we believe in honesty, intention, and beauty that lasts. Our rugs are handwoven with natural wool and dyed with pigments drawn from the earth — celebrating the harmony between craftsmanship and nature. We stand for slow creation, fair working conditions, and deep respect for the artisans behind each piece. Every rug reflects our commitment to authenticity, sustainability, and soulful design.
