• TIFAWT blue and ivory Beni Mrirt rug with asymmetrical side bands and warm beige ends in an isolated product view
  • TIFAWT hand-knotted blue, ivory, and beige Moroccan wool rug displayed outdoors in a full front view
  • Angled view of TIFAWT Moroccan rug showing its luminous ivory field, blue side bands, beige ends, and fringe
  • TIFAWT Beni Mrirt rug laid flat, showing its minimalist ivory center and asymmetrical blue borders
  • Full horizontal view of TIFAWT Moroccan wool rug showing the ivory field framed by blue and beige bands
  • Close-up of TIFAWT rug showing the soft ivory and slate-blue Moroccan wool pile and finished edge
  • Folded detail of TIFAWT rug showing its beige, ivory, and deep-blue pile with hand-finished fringe
  • Back of TIFAWT hand-knotted Moroccan rug showing the woven ivory, beige, and navy colour-block construction
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Woolheritage

TIFAWT

TIFAWT

$400.00 USD
$400.00 USD
Sale Sold out

TIFAWT is a minimalist Beni Mrirt rug, hand-knotted in M’rirt from Moroccan wool. A luminous ivory field runs through its center, framed by slate blue on one side, deep navy on the other, and warm beige bands at the short ends. The restrained composition brings softness, balance, and quiet architectural structure to the room.

Each TIFAWT rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.

The broad colour fields are guided by hand rather than fixed to a mechanical grid. Their edges shift gently as the rug grows on the loom, while subtle variations in pile and tone allow the ivory center and blue borders to change with the light. Because every rug is made to order, slight differences in pattern, colour, and dimensions make each TIFAWT one of a kind and are part of its handmade character.

TIFAWT means “light,” “morning light,” or “clarity” in Tamazight, Morocco’s Amazigh language. The name reflects the pale central field opening between deep blue bands like the first light appearing between shadowed forms.

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Made By

Khadija and the Women of M'rirt

Khadija leads a group of women weavers in M'rirt, a small town in the Middle Atlas mountains where the Beni Mrirt rug takes its name. The collective was founded by her mother and aunts, who learned to weave as girls and have been weaving for over forty years. They specialize in soft hand-knotted Beni Mrirt rugs, made with wool from sheep raised in the surrounding hills and dyed with plants gathered from the valley. Each rug takes between three weeks and three months to weave, depending on size and complexity.

The Details

Hand-Knotted in Morocco

Every Wool Heritage rug is hand-knotted in the Middle Atlas mountains by a small group of Berber women using techniques passed down through generations. Yours is one of one. No two rugs are identical, and slight variations in pattern, color, and dimensions are part of the craft.

Plush Pile

Our rugs are knotted with a soft medium pile that's plush enough to sink your feet into. If you'd prefer a custom pile height for your space, send us a note before we start your rug and we'll work with you on the right depth.

Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.

No Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.
OUR PROCESS

Made the Slow Way

Each Wool Heritage rug begins with hand-spun wool from the Atlas mountains, dyed with plant-based pigments, and knotted by hand on a traditional loom. Depending on the size, a single rug takes weeks to months to weave. Once finished, it is washed, sun-dried on wooden racks, and brushed by hand. Made the way it has been made for over a hundred years.
MEASURED IN MONTHS
A single rug is woven knot by knot over weeks or months by women who learned the craft from their mothers, who learned it from theirs.