• TARGA cobalt-blue and ivory Beni Mrirt rug with layered grids and irregular pathways in an isolated product view
  • TARGA hand-knotted cobalt-blue and ivory Moroccan wool rug displayed outdoors in a full front view
  • Angled view of TARGA Moroccan rug showing its ivory pathways, layered blue patterns, and hand-finished fringe
  • TARGA Beni Mrirt rug laid flat, showing its complete cobalt-blue and ivory abstract composition
  • Full horizontal view of TARGA Moroccan wool rug showing broken ivory bands across its patterned blue field
  • Close-up of TARGA rug showing its soft cobalt-blue and ivory wool pile with the finished edge
  • Detailed view of TARGA Beni Mrirt rug showing dense high-low blue and ivory wool textures
  • Folded detail of TARGA hand-knotted rug showing layered blue patterns, thick wool pile, and fringe finish
  • Back of TARGA Moroccan rug showing the woven cobalt-blue and ivory pattern, finished edge, and fringe
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Woolheritage

TARGA

TARGA

$400.00 USD
$400.00 USD
Sale Sold out

TARGA is an expressive Beni Mrirt rug, hand-knotted in M’rirt from Moroccan wool. Irregular ivory pathways travel across a deep cobalt-blue field, moving through layered grids, broken bands, and shifting textures. Graphic from a distance and richly detailed up close, the composition brings colour, rhythm, and artistic energy to the room.

Each TARGA rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.

The lines and textured sections are guided by hand rather than fixed to a mechanical grid. Some pathways widen or disappear, while fine marks gather into dense areas and open again as the rug grows on the loom. Because every rug is made to order, slight differences in pattern, colour, and dimensions make each TARGA one of a kind and are part of its handmade character.

TARGA means “irrigation canal” or “water channel” in Tamazight, Morocco’s Amazigh language. The name reflects the pale routes flowing through the blue field like channels carrying water across the land.

 

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Made By

Khadija and the Women of M'rirt

Khadija leads a group of women weavers in M'rirt, a small town in the Middle Atlas mountains where the Beni Mrirt rug takes its name. The collective was founded by her mother and aunts, who learned to weave as girls and have been weaving for over forty years. They specialize in soft hand-knotted Beni Mrirt rugs, made with wool from sheep raised in the surrounding hills and dyed with plants gathered from the valley. Each rug takes between three weeks and three months to weave, depending on size and complexity.

The Details

Hand-Knotted in Morocco

Every Wool Heritage rug is hand-knotted in the Middle Atlas mountains by a small group of Berber women using techniques passed down through generations. Yours is one of one. No two rugs are identical, and slight variations in pattern, color, and dimensions are part of the craft.

Plush Pile

Our rugs are knotted with a soft medium pile that's plush enough to sink your feet into. If you'd prefer a custom pile height for your space, send us a note before we start your rug and we'll work with you on the right depth.

Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.

No Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.
OUR PROCESS

Made the Slow Way

Each Wool Heritage rug begins with hand-spun wool from the Atlas mountains, dyed with plant-based pigments, and knotted by hand on a traditional loom. Depending on the size, a single rug takes weeks to months to weave. Once finished, it is washed, sun-dried on wooden racks, and brushed by hand. Made the way it has been made for over a hundred years.
MEASURED IN MONTHS
A single rug is woven knot by knot over weeks or months by women who learned the craft from their mothers, who learned it from theirs.