NAIMA

Every rug is made to order in M’rirt, Morocco. Production time depends on the selected size, with larger rugs requiring more time. Once your rug is complete, it is shipped insured with tracking. Contact us before ordering for an estimated production timeline for your chosen size.

Because each rug is made to order, returns are accepted only if your rug arrives damaged or differs from your order. Contact us within 48 hours of delivery with photos, and our team will assist you promptly.

Hand-knotted from natural Moroccan wool and finished by hand. Vacuum gently without a rotating brush, blot spills immediately, and use professional rug cleaning when needed. Rotate the rug occasionally to maintain even wear. Light shedding is natural at first.

For a living room, choose a rug large enough for at least the front legs of the furniture to rest on it. For a dining room, allow approximately 24 in / 60 cm beyond each side of the table so chairs remain on the rug when pulled out. Unsure which size fits your space? Contact us with your room dimensions.

Need a different size? We can hand-knot this rug to your required dimensions. Contact us with the width and length you need, and we will confirm the price and estimated production time before you order.

• Hand-knotted Beni Mrirt rug from M'rirt, in Morocco's Middle Atlas.

• Natural hand-spun wool, coloured with plant-based pigments, knotted into a medium plush pile.

• 17 sizes, from 2×3 ft / 60×90 cm to 12×15 ft / 360×450 cm.

• Two colourways and two tassel finishes.

• Made to order in three weeks to three months, shipped insured with tracking.

A Beni Mrirt rug is a hand-knotted wool rug from the Middle Atlas region of Morocco, named after the town of M'rirt. Weavers there knot the rug by hand on a vertical loom, knot by knot, using wool that is spun by hand and coloured with plant-based pigments. The pile is medium and plush: dense enough to hold its shape, soft enough to sink your feet into.

The wool is local. Sheep graze the hills around M'rirt, and the fleece is cleaned, spun, and knotted without industrial processing. Because the yarn is hand-spun, it varies slightly in thickness, which gives the finished pile its depth and texture.

Middle Atlas weaving is a women's craft with a long documented history in the region. The Smithsonian National Museum of African Art records Middle Atlas textiles such as a saddle rug dated to the early twentieth century, and places weaving within women's household work and the later production of rugs for local markets (Smithsonian, "Rural, Part One"). A nineteenth-century Middle Atlas wool rug, possibly made by the Bani M'tir, appears in the Museum of Islamic Art's gallery overview Splendours of the Atlas, which describes regional compositions as geometric and often arranged in bands or diagonal lattices (MIA, "Splendours of the Atlas").

Both are handwoven wool rugs from the Middle Atlas, and both usually set dark geometric motifs on a pale or plain field. The difference is mostly in the pile and the feel.

• Pile. A Beni Ourain rug typically carries a longer, looser pile with a relaxed, shaggy surface. A Beni Mrirt rug is knotted more densely, so the pile sits lower and firmer.
• Feel and weight. Beni Ourain rugs are generally lighter and more yielding. Beni Mrirt rugs feel springier underfoot and hold their shape better.
• Pattern. Beni Ourain rugs often show a simple ivory ground with sparse diamonds or lines. Beni Mrirt patterns tend to be more defined, with clearer drawing and more detail.

These are tendencies, not fixed rules. Weavers vary, and two rugs sold under the same name can differ in pile, pattern, and weight.

AGDID is a geometric Beni Mrirt rug, hand-knotted in M'rirt from soft Moroccan wool. Its repeating bird motifs are arranged across a warm ochre field, creating a design that feels rhythmic, expressive, and deeply connected to the visual language of the Atlas.

Each AGDID rug is woven knot by knot by Khadija and other women artisans using a traditional vertical loom. The wool is hand-spun, coloured with plant-based pigments, and completed with your chosen edge finish: hand-plaited cotton tassels or neatly hand-finished edges without tassels.

The bird motifs are formed by hand rather than copied from a fixed template. Their spacing, proportions, and direction shift subtly across the surface, giving the pattern movement and making every AGDID rug unique. Natural variations in colour, motif, and dimensions are part of its handmade character.

AGDID means "bird" in Tamazight. In Atlas rug symbolism, the bird is associated with freedom, movement, and the journey across the mountains. Woven into wool, the motif gives this rug both a strong visual identity and a meaningful connection to Moroccan heritage.