• AZMMUR olive-green Beni Mrirt rug with a sculpted high-low design in an isolated product view
  • AZMMUR hand-knotted olive-green Moroccan wool rug displayed outdoors in a full front view
  • Angled view of AZMMUR Beni Mrirt rug showing its olive pile, ivory channels, and cotton fringe
  • AZMMUR olive-green wool rug laid flat, showing its asymmetrical raised rectangular pattern
  • Close-up of AZMMUR high-low rug showing raised olive rectangles separated by narrow ivory lines
  • Detailed view of AZMMUR Moroccan wool rug showing its plush olive pile and recessed ivory channels
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Woolheritage

AZMMUR

AZMMUR

$400.00 USD
$400.00 USD
Sale Sold out

AZMMUR is a sculptural Beni Mrirt rug, hand-knotted in M’rirt from Moroccan wool. Its deep olive field is divided by narrow ivory channels and irregular raised forms, creating a composition that recalls cultivated terraces and boundaries traced across the land. Rich in colour and quiet in structure, AZMMUR brings depth, warmth, and an organic architectural rhythm to the room.

Each AZMMUR rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.

The high-low construction allows the design to shift with the light. Raised olive sections meet narrow recessed lines, while subtle variations in pile and tone reveal the movement of the hand. Because every rug is made to order, slight differences in pattern, colour, and dimensions make each AZMMUR one of a kind and are part of its handmade character.

AZMMUR means “olive tree” or “olives” in Tamazight, Morocco’s Amazigh language. The name connects the rug’s deep olive palette with the natural forms and cultivated landscapes that inspired its character.

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Made By

Khadija and the Women of M'rirt

Khadija leads a group of women weavers in M'rirt, a small town in the Middle Atlas mountains where the Beni Mrirt rug takes its name. The collective was founded by her mother and aunts, who learned to weave as girls and have been weaving for over forty years. They specialize in soft hand-knotted Beni Mrirt rugs, made with wool from sheep raised in the surrounding hills and dyed with plants gathered from the valley. Each rug takes between three weeks and three months to weave, depending on size and complexity.

The Details

Hand-Knotted in Morocco

Every Wool Heritage rug is hand-knotted in the Middle Atlas mountains by a small group of Berber women using techniques passed down through generations. Yours is one of one. No two rugs are identical, and slight variations in pattern, color, and dimensions are part of the craft.

Plush Pile

Our rugs are knotted with a soft medium pile that's plush enough to sink your feet into. If you'd prefer a custom pile height for your space, send us a note before we start your rug and we'll work with you on the right depth.

Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.

No Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.
OUR PROCESS

Made the Slow Way

Each Wool Heritage rug begins with hand-spun wool from the Atlas mountains, dyed with plant-based pigments, and knotted by hand on a traditional loom. Depending on the size, a single rug takes weeks to months to weave. Once finished, it is washed, sun-dried on wooden racks, and brushed by hand. Made the way it has been made for over a hundred years.
MEASURED IN MONTHS
A single rug is woven knot by knot over weeks or months by women who learned the craft from their mothers, who learned it from theirs.