• ASIREM camel Beni Mrirt rug with a raised border and flowing central line in an isolated product view
  • ASIREM hand-knotted camel Moroccan wool rug displayed outdoors in a full front view
  • Close-up of ASIREM camel wool rug showing its soft pile, raised border, and hand-plaited fringe
  • Angled view of ASIREM Beni Mrirt rug showing its minimal central line and textured border
  • ASIREM camel Moroccan wool rug laid flat, showing its quiet field, border, and central line
  • Detailed view of ASIREM high-low rug showing the raised camel border and varied wool pile
  • Folded corner of ASIREM hand-knotted Moroccan rug showing the woven back, border, and fringe finish
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Woolheritage

ASIREM

ASIREM

$400.00 USD
$400.00 USD
Sale Sold out

ASIREM is a minimalist Beni Mrirt rug, hand-knotted in M’rirt from Moroccan wool. A single irregular line rises through its warm camel field, held within a softly raised border. The line bends, narrows, and opens slightly as it moves upward, giving the quiet composition a subtle sense of direction and possibility.

Each ASIREM rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.

The central line is guided by hand rather than measured from a fixed pattern. Its course changes gently as the rug grows on the loom, while shifts in pile height allow light and shadow to reveal its movement. Because every rug is made to order, slight differences in pattern, colour, and dimensions make each ASIREM one of a kind and are part of its handmade character.

ASIREM means “hope,” “wish,” or “aspiration” in Tamazight, Morocco’s Amazigh language. The name reflects the solitary line moving upward through the wool—a quiet gesture toward what lies ahead.

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Made By

Khadija and the Women of M'rirt

Khadija leads a group of women weavers in M'rirt, a small town in the Middle Atlas mountains where the Beni Mrirt rug takes its name. The collective was founded by her mother and aunts, who learned to weave as girls and have been weaving for over forty years. They specialize in soft hand-knotted Beni Mrirt rugs, made with wool from sheep raised in the surrounding hills and dyed with plants gathered from the valley. Each rug takes between three weeks and three months to weave, depending on size and complexity.

The Details

Hand-Knotted in Morocco

Every Wool Heritage rug is hand-knotted in the Middle Atlas mountains by a small group of Berber women using techniques passed down through generations. Yours is one of one. No two rugs are identical, and slight variations in pattern, color, and dimensions are part of the craft.

Plush Pile

Our rugs are knotted with a soft medium pile that's plush enough to sink your feet into. If you'd prefer a custom pile height for your space, send us a note before we start your rug and we'll work with you on the right depth.

Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.

No Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.
OUR PROCESS

Made the Slow Way

Each Wool Heritage rug begins with hand-spun wool from the Atlas mountains, dyed with plant-based pigments, and knotted by hand on a traditional loom. Depending on the size, a single rug takes weeks to months to weave. Once finished, it is washed, sun-dried on wooden racks, and brushed by hand. Made the way it has been made for over a hundred years.
MEASURED IN MONTHS
A single rug is woven knot by knot over weeks or months by women who learned the craft from their mothers, who learned it from theirs.