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Woolheritage

ASARU

ASARU

$255.00 USD
$255.00 USD
Sale Sold out

ASARU is a hand-knotted Beni Mrirt rug woven in the mountains of M'rirt, where the style takes its name. The design is built from two parallel lines running the full length of the rug, like a pair of threads laid down side by side, like rails carrying the eye from one end of the room to the other. A simple geometry, drawn in wool.

Each ASARU is woven by Khadija and the women of M'rirt over several weeks, knot by knot, on a traditional vertical loom. The wool is hand-spun from sheep raised in the surrounding hills, dyed with plant-based pigments, and finished with hand-plaited cotton fringe on the two short ends.

The two lines are kept by hand as the rug grows on the loom, which means they are never perfectly straight. They breathe slightly, drift slightly, find their own rhythm. That is the difference between a rug made by a person and a rug made by a machine. No two ASARU rugs are alike. Slight variations in pattern, color, and dimensions are part of the craft.

The name means "thread" or "line" in Tamazight, the language of the Berber people. A rug built from two simple lines, woven by hands that have been drawing them for generations.

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Made By

Khadija and the Women of M'rirt

Khadija leads a group of women weavers in M'rirt, a small town in the Middle Atlas mountains where the Beni Mrirt rug takes its name. The collective was founded by her mother and aunts, who learned to weave as girls and have been weaving for over forty years. They specialize in soft hand-knotted Beni Mrirt rugs, made with wool from sheep raised in the surrounding hills and dyed with plants gathered from the valley. Each rug takes between three weeks and three months to weave, depending on size and complexity.

The Details

Hand-Knotted in Morocco

Every Wool Heritage rug is hand-knotted in the Middle Atlas mountains by a small group of Berber women using techniques passed down through generations. Yours is one of one. No two rugs are identical, and slight variations in pattern, color, and dimensions are part of the craft.

Plush Pile

Our rugs are knotted with a soft medium pile that's plush enough to sink your feet into. If you'd prefer a custom pile height for your space, send us a note before we start your rug and we'll work with you on the right depth.

Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.

No Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.
OUR PROCESS

Made the Slow Way

Each Wool Heritage rug begins with hand-spun wool from the Atlas mountains, dyed with plant-based pigments, and knotted by hand on a traditional loom. Depending on the size, a single rug takes weeks to months to weave. Once finished, it is washed, sun-dried on wooden racks, and brushed by hand. Made the way it has been made for over a hundred years.
MEASURED IN MONTHS
A single rug is woven knot by knot over weeks or months by women who learned the craft from their mothers, who learned it from theirs.