• ABRID diamond Beni Mrirt rug displayed vertically outdoors
  • Full view of ABRID ivory Moroccan rug with black diamond pattern
  • Angled view of ABRID hand-knotted wool rug and diamond lines
  • ABRID Beni Mrirt rug laid flat showing its irregular diamond design
  • Close-up of ABRID natural wool pile and hand-knotted black line
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Woolheritage

ABRID

ABRID

$400.00 USD
$400.00 USD
Sale Sold out

ABRID is a diamond-pattern Beni Mrirt rug, hand-knotted in M’rirt from soft Moroccan wool. Dark lines cross an open ivory field to form an irregular sequence of diamonds, shaped by the artisan’s hand rather than a measured grid. Familiar yet distinctly individual, the design brings movement, depth, and Atlas character to contemporary interiors.

Each ABRID rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun, colored with plant-based pigments, and finished with hand-plaited cotton fringe along the two short ends.

The diamond pattern is intentionally irregular: lines widen, lean, meet off-center, and continue beyond the rug’s edge. These subtle variations reveal the rhythm of hand-knotting and give every ABRID rug its own character. Differences in pattern, tone, and dimensions are natural features of the craft.

ABRID means “path” or “road” in Tamazight. Its crossing lines echo movement, direction, and return, giving the rug a quiet sense of journey woven into wool.

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Made By

Khadija and the Women of M'rirt

Khadija leads a group of women weavers in M'rirt, a small town in the Middle Atlas mountains where the Beni Mrirt rug takes its name. The collective was founded by her mother and aunts, who learned to weave as girls and have been weaving for over forty years. They specialize in soft hand-knotted Beni Mrirt rugs, made with wool from sheep raised in the surrounding hills and dyed with plants gathered from the valley. Each rug takes between three weeks and three months to weave, depending on size and complexity.

The Details

Hand-Knotted in Morocco

Every Wool Heritage rug is hand-knotted in the Middle Atlas mountains by a small group of Berber women using techniques passed down through generations. Yours is one of one. No two rugs are identical, and slight variations in pattern, color, and dimensions are part of the craft.

Plush Pile

Our rugs are knotted with a soft medium pile that's plush enough to sink your feet into. If you'd prefer a custom pile height for your space, send us a note before we start your rug and we'll work with you on the right depth.

Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.

No Tassels

Traditional Moroccan rugs are finished with hand-plaited cotton tassels on the two short ends. Each tassel is twisted and knotted by hand, which means lengths and thickness vary slightly across the row. The natural irregularity is the signature of a real handwoven rug, not a flaw.
OUR PROCESS

Made the Slow Way

Each Wool Heritage rug begins with hand-spun wool from the Atlas mountains, dyed with plant-based pigments, and knotted by hand on a traditional loom. Depending on the size, a single rug takes weeks to months to weave. Once finished, it is washed, sun-dried on wooden racks, and brushed by hand. Made the way it has been made for over a hundred years.
MEASURED IN MONTHS
A single rug is woven knot by knot over weeks or months by women who learned the craft from their mothers, who learned it from theirs.