{"title":"Beni Mrirt Rugs","description":"\u003cp\u003eExplore genuine Beni Mrirt rugs hand-knotted in M’rirt, in Morocco’s Middle Atlas Mountains. Each Wool Heritage rug is made from natural wool by experienced women weavers, giving every piece its own texture, pattern, and character.\u003c\/p\u003e\n\u003cp\u003eDiscover minimalist, geometric, and statement Moroccan wool rugs in multiple sizes and colors, designed for living rooms, bedrooms, and contemporary interiors. These rugs are made slowly, knot by knot, where the Mrirt weaving craft is practiced.\u003c\/p\u003e","products":[{"product_id":"naima","title":"NAIMA","description":"\u003cp\u003e\u003cstrong\u003eNAIMA\u003c\/strong\u003e is a refined Beni Mrirt rug, hand-knotted in M’rirt from soft Moroccan wool. A calm cream field is framed by a hand-drawn border, giving the design a quiet architectural structure without losing the warmth and irregularity of traditional weaving.\u003c\/p\u003e\n\u003cp\u003eEach \u003cstrong\u003eNAIMA\u003c\/strong\u003e rug is woven knot by knot by Khadija and other women artisans using a traditional vertical loom. The wool is hand-spun, colored with plant-based pigments, and finished by hand with cotton fringe along the short ends.\u003c\/p\u003e\n\u003cp\u003eThe border is never perfectly rigid. Its lines shift slightly, its corners remain visibly handmade, and the wool carries natural tonal variation across the surface. These details give every \u003cstrong\u003eNAIMA\u003c\/strong\u003e rug its own character and distinguish it from a machine-made design. Variations in color, pattern, and dimensions are part of the craft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNAIMA\u003c\/strong\u003e means “tranquil” in Arabic. 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Two parallel lines run the full length of the rug, guiding the eye from one end of the room to the other. A simple geometry, drawn in wool.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEach \u003cstrong\u003eASARU\u003c\/strong\u003e is woven by Khadija and the women of M'rirt over several weeks, knot by knot, on a traditional vertical loom. The wool is hand-spun from sheep raised in the surrounding hills, dyed with plant-based pigments, and finished with hand-plaited cotton fringe on the two short ends.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe two lines are kept by hand as the rug grows on the loom, which means they are never perfectly straight. They breathe slightly, drift slightly, find their own rhythm. That is the difference between a rug made by a person and a rug made by a machine. 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Terracotta organic forms sit within a hand-drawn grey grid, creating a graphic composition softened by the dense wool pile and natural variations of the handmade surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003ccode\u003e\u003c\/code\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEach \u003cstrong\u003eTINIRI \u003c\/strong\u003eis woven by Khadija and the women of M'rirt over several weeks, knot by knot, on a traditional vertical loom. The wool is hand-spun from sheep raised in the surrounding hills, dyed with plant-based pigments, and finished with hand-plaited cotton fringe on the two short ends.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe shapes are sketched into the design before weaving begins, but the weaver decides their final form on the loom. That means every \u003cstrong\u003eTINIRI \u003c\/strong\u003eis one of one. No two rugs are alike. Slight variations in pattern, color, and dimensions are part of the craft.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eAvailable in two colorways: Natural Wool + Terracotta Terracotta + Chocolate Brown\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe name means \"desert\" or \"open plain\" in Tamazight, the language of the Berber people. 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Its repeating bird motifs are arranged across a warm ochre field, creating a design that feels rhythmic, expressive, and deeply connected to the visual language of the Atlas.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach \u003cstrong\u003eAGDID\u003c\/strong\u003e rug is woven knot by knot by Khadija and other women artisans using a traditional vertical loom. \u003cmeta charset=\"utf-8\"\u003eThe wool is hand-spun, colored with plant-based pigments, and completed with your chosen edge finish: hand-plaited cotton tassels or neatly hand-finished edges without tassels.\u003c\/p\u003e\n\u003cp\u003eThe bird motifs are formed by hand rather than copied from a fixed template. Their spacing, proportions, and direction shift subtly across the surface, giving the pattern movement and making every \u003cstrong\u003eAGDID\u003c\/strong\u003e rug unique. 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Differences in pattern, tone, and dimensions are natural features of the craft.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eABRID\u003c\/strong\u003e means “\u003cstrong\u003epath\u003c\/strong\u003e” or “\u003cstrong\u003eroad\u003c\/strong\u003e” in Tamazight. 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Its ivory field is divided into irregular raised forms and recessed lines, creating an architectural composition that recalls walls, rooms, and pathways viewed from above. Quiet in colour yet rich in depth, IGHREM brings softness, structure, and a strong sense of place to the room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eIGHREM\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe high-low surface changes throughout the design. Some forms rise from the field while others recede into it, allowing light and shadow to reveal new details from different angles. 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Across its ivory field, black lines intersect and separate into an irregular lattice of diamonds. The pattern remains open in some areas and gathers densely in others, creating a composition that feels spontaneous, layered, and alive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eITRAN\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe lattice is guided by hand rather than fixed to a mechanical grid. Individual diamonds widen, narrow, overlap, and drift as the rug grows on the loom. 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Its golden-yellow and dark-brown field is built from hundreds of irregular squares, forming a checkerboard that shifts continuously across the surface. Dense and graphic from a distance yet visibly shaped by hand up close, TIZWIT brings warmth, movement, and playful structure to the room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eTIZWIT\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, giving the contrasting colours a rich, tactile depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe checkerboard follows the rhythm of the hand rather than the precision of a machine. Individual squares widen, narrow, lean, and change proportion as the rug grows on the loom. 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A single irregular line rises through its warm camel field, held within a softly raised border. The line bends, narrows, and opens slightly as it moves upward, giving the quiet composition a subtle sense of direction and possibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eASIREM\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe central line is guided by hand rather than measured from a fixed pattern. Its course changes gently as the rug grows on the loom, while shifts in pile height allow light and shadow to reveal its movement. Because every rug is made to order, slight differences in pattern, colour, and dimensions make each \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eASIREM\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e one of a kind and are part of its handmade character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eASIREM\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e means “hope,” “wish,” or “aspiration” in Tamazight, Morocco’s Amazigh language. 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Broad fields of golden ochre, ivory, deep navy, and blue flow across its surface in soft, irregular curves. The composition feels both grounded and free, bringing colour, warmth, and sculptural movement to the room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach \u003cstrong\u003eTAMURT\u003c\/strong\u003e rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe organic forms are guided by hand rather than fixed to a mechanical outline. Their edges bend, widen, and shift as the rug grows on the loom, while subtle variations in pile and tone give every colour field its own depth. 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A luminous ivory field runs through its center, framed by slate blue on one side, deep navy on the other, and warm beige bands at the short ends. The restrained composition brings softness, balance, and quiet architectural structure to the room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach \u003cstrong\u003eTIFAWT\u003c\/strong\u003e rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe broad colour fields are guided by hand rather than fixed to a mechanical grid. Their edges shift gently as the rug grows on the loom, while subtle variations in pile and tone allow the ivory center and blue borders to change with the light. Because every rug is made to order, slight differences in pattern, colour, and dimensions make each \u003cstrong\u003eTIFAWT\u003c\/strong\u003e one of a kind and are part of its handmade character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTIFAWT \u003c\/strong\u003emeans “light,” “morning light,” or “clarity” in Tamazight, Morocco’s Amazigh language. 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Irregular ivory pathways travel across a deep cobalt-blue field, moving through layered grids, broken bands, and shifting textures. Graphic from a distance and richly detailed up close, the composition brings colour, rhythm, and artistic energy to the room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach \u003cstrong\u003eTARGA\u003c\/strong\u003e rug is woven knot by knot in M’rirt by Khadija and other women artisans using a traditional vertical loom. The Moroccan wool is hand-spun and worked into a soft medium pile, then finished with hand-plaited cotton fringe along the two short ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe lines and textured sections are guided by hand rather than fixed to a mechanical grid. Some pathways widen or disappear, while fine marks gather into dense areas and open again as the rug grows on the loom. Because every rug is made to order, slight differences in pattern, colour, and dimensions make each \u003cstrong\u003eTARGA\u003c\/strong\u003e one of a kind and are part of its handmade character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTARGA\u003c\/strong\u003e means “irrigation canal” or “water channel” in Tamazight, Morocco’s Amazigh language. 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